Social Media - a term we have all heard; however, many seem to think it's a fad. Let me share with you something a speaker said at a social media conference I attended last week in Regina, "Everyone always asks, well what's our return on investment when really they should be asking, 'what's our return on ignoring'". To me this really hit home, because often people jump into social media not knowing their goals/objectives and therefore making it near impossible to measure.
What ignoring or walking away from social media can mean for your business:
- allowing inaccurate information stand
- Reliance of others to tell your side of a story (Media gets information from other sources instead)
- late warning of issues concerning your customers
People always try to say that if they are not participating, they're in the clear - not true. PARTICIPATE, LEARN AND BE IN CONTROL! Social Media is never going away!
I want to share a video with you that I came across... let me know what you think
- Jacqueline Dykstra, Marketing & Communications Leader, Morris Interactive
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